Sunday, November 22, 2009

The Link Exchange Paradox

Link Exchange
What is Link Exchange?

The process of placing a link of a page from site A to a page of site B in order to gain traffic and/popularity for site A is called Link Exchange. Sometimes another link of a page from site B is also added on a page of site A, then it is called a reciprocal Link Exchange.

What is the Link Exchange Paradox?

If a site is popular it can get link exchanges easily. But in order to become popular a site, it needs link exchanges.

What does it mean?

Lets take an example. The Chronicles of R, during the initial days, was not as popular as it is today. During that time I really had to work hard to get link exchanges. The process involved numerous hours on the internet trying to find out sites of the same niche, writing to them requesting for a link exchange and waiting for their reply which often was negative.

But once The Chronicles of R showed an increase in its readership, it became quite easy to get a link in exchange. If you might remember, a few months back, I collected a set of 42 tweets of wisdom about "real men" by Hugh McLeod. When he took a look at the collection, he gave me a link without even asking for it. And that alone gave the page a PR 4.

The Link Exchange Paradox explains the importance of why a writing good articles are not enough for increasing the traffic of a website, a Link Exchange is a must.

Who invented the term Link Exchange Paradox?

Well, who else other than yours truly of course.

By the way, while I was going through my blog stats last week, I noticed that The Chronicles of R is not PR 4! Not that I was surprised much because I knew that it was only a matter of time. But nonetheless I was happy. And to share that happiness with you, my Constant Readers, here is a copy of The Bootstrapper’s Bible by Seth Godin. You can download the eBook for free by clicking on the link above.


23 Comment:

Corporate New Year Events said...

So many people are saying link exchange does not work and is frowned upon by search engines.but its wrong then why hundreds of thousands of blog do like this and no problems?this is really work great post.

Electric Heating UK said...

A link exchange is a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages.

Free MP3 Download said...

This is a very helpful topic for the people working for web marketing. Link popularity is so much important for visibility of a web site. Thanks for sharing the knowledge.

Brinks Home Security Fan said...

When I first start reading this, I thought you were going to talk about how reciprocal link exchanges weren't very valuable for Google search rankings because Google discounts reciprocal links. I suppose you could call that the Reciprocal Link Exchance Paradox, or R-LEP for short, lol

But I can definitely see where you're coming from with this post. It's one of the many "catch 22" problems in life. You need experience to get a job, but you need a job to get experience, for example. There are usually ways around the problem, but they are rarely easy.

It was a good read, and your success encourages me to keep trying, since I'm exactly where you once were ^_^

parfume said...

You are right this is a paradox. I can be hard work to get popular. It is just to keep on doing you home work

Victor said...

Writing good articles on interesting topics,
I believe is the first step towards a good PR, and indeed a good PR will also mean more valuable link exchanges.

Beere said...

Yeah inbound links are one of these things, everybody wants them to be popular to get more but who do you get popular by already having a lot of links :>

العاب سيارات said...

can you give us some free site which give link exchange

Leuchtreklame said...

Thanks for that Link to The Bootstrapper’s Bible by Seth Godin. I'm Going to check that out!

credit said...

It's so true ! I'm an french internet marketer and I'm having the same troubles getting links, even if I work hard on good content...

Very very hard to rank nowadays !

Letterhead Printing | UPrinting.com said...

Nice! I'm sure that you'll achieve a higher page rank. You are right that it takes time and I'm confident that you're going to achieve it because you know the way to get there. Thank you so much for sharing the ebook.

Web Marketing Services said...

We people do 'link exchange' among us. We are the makers and we are the movers.
By the way I've gone through that link 'Bootstrapers Bible' and d'load it. Thanks..Raj, for sharing your ideas.

Online Business Tips and Information said...

indeed a link exchange can increase traffic but does not increase google page rank. Google does not recognize a link exchange to get page rank. But very useful exchange links to increase traffic

film izle said...

Hello. Articles you have written is very impressive. We agree. Achievements

Sam said...

You're right. It's just really hard to get good quality backlinks to raise your page rank. Have you heard about angela's backlink packets? Do u know if they're any good?

karikatur said...

interesting post, it encouraged me to keep trying, because I'd still like you used to

My poem PR3 said...

Good article, and care about you write on article..exchange link,please?

Treat Hair Loss said...

First of I'd like to say that you came up with a great term (Link Exchange Paradox)..I just love it..sounds great...
And as far as the link exchange itself goes..yeah it trully is a paradox..I mean when you are down don't even fit within the first 1000 google results and have pr0 nobody wants to do business with you..or to be more precise you have a hard time finding anyone that would allow you to leave you link cause basically it's worthless to them and once you get up that ladder you can't get rid of all the email requests for link exchange...

Jean said...

Get free links exchange from high PageRank site at http://www.webtoolhub.com/linkexchange.aspx

Web Marketing Services said...

Thanks for sharing your knowledge.
article you have written is refreshing and informative.keep blogging................

trophy shop said...

link exchanging as a method of promoting your business .links are the main determining factor in how well your site ranks at search engines, it's widely believed by the search engine optimization community that any value you gain from a link which is directly reciprocated .Link exchange works nice and give u good result

Baby christening gifts said...

So many people are saying link exchange does not work and is frowned upon by search engines. Then why hundreds of thousands of blog do like this and no problems?

Online Casino said...

Hey Rajtilak,
you have so knowledge center about link exchange and exchange paradox and that is very very useful for web marketer.It will be satisfied by everyone who enters your post.
thanks lot anyway for sharing useful posting for everyone.

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