What is Link Exchange?
The process of placing a link of a page from site A to a page of site B in order to gain traffic and/popularity for site A is called Link Exchange. Sometimes another link of a page from site B is also added on a page of site A, then it is called a reciprocal Link Exchange.
What is the Link Exchange Paradox?
If a site is popular it can get link exchanges easily. But in order to become popular a site, it needs link exchanges.
What does it mean?
Lets take an example. The Chronicles of R, during the initial days, was not as popular as it is today. During that time I really had to work hard to get link exchanges. The process involved numerous hours on the internet trying to find out sites of the same niche, writing to them requesting for a link exchange and waiting for their reply which often was negative.
But once The Chronicles of R showed an increase in its readership, it became quite easy to get a link in exchange. If you might remember, a few months back, I collected a set of 42 tweets of wisdom about "real men" by Hugh McLeod. When he took a look at the collection, he gave me a link without even asking for it. And that alone gave the page a PR 4.
The Link Exchange Paradox explains the importance of why a writing good articles are not enough for increasing the traffic of a website, a Link Exchange is a must.
Who invented the term Link Exchange Paradox?
Well, who else other than yours truly of course.
By the way, while I was going through my blog stats last week, I noticed that The Chronicles of R is not PR 4! Not that I was surprised much because I knew that it was only a matter of time. But nonetheless I was happy. And to share that happiness with you, my Constant Readers, here is a copy of The Bootstrapper’s Bible by Seth Godin. You can download the eBook for free by clicking on the link above.