Monday, April 27, 2009

5 Steps To Twitter Branding

The past one year has seen a tremendous growth of Twitter. According to Nielsen Online, Twitter grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month.

And so, brand owners have started to crowd Twitter to promote their brands. If you are planning to do the same, here are five things that are a must for the success of your brand on Twitter.

First of all, think about a decent Twitter handle. If possible, use your brand name for your username. If you are an individual brand, then use your name for your Twitter handle. No one is going to follow you if your Twitter name is hdsghdjkfd.

Second, before starting off with your collecting followers marathon, add a few tweets to your profile. Nothing can be more put off than viewing a profile with no tweets.

Third, create a bio which should reflect what you do. If possible, add a link to your site or blog. But try and make it a little bit catchy. You can check my profile bio on Twitter here.

Fourth, add a picture on your Twitter profile. And do not post a picture of a celebrity, unless of course you are the one. You can also put the logo of your brand.

Fifth, create a good Twitter background image. There are lots of services available today for creating a professional Twitter background. It should contain details about your brand, your other contact details and possibly a good photo.

Remember, this is just the beginning. But the first impression is often the last.


1 Comment:

Mac said...

I was talking with a friend today who has been on twitter a month longer than me. My 2 year twitter birthday is Thursday - and other than her I don't personally know anyone on Twitter longer than me. Will be funny to see it a year from now when everyone has 5000+ followers.

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