Saturday, March 28, 2009

Earth Hour : The Real Picture


When I woke up, the house was in complete darkness! I raised the curtains so that the I can see the switch in the light of the street lamp, and that was when a panic struck my heart. The whole area was in darkness. I could not see anything. What happened? Where did everyone go? What happened to the lights? Is it a power cut? Is it an alien invasion? Hell no, it's Earth Hour!

I have been hearing about Earth Hour almost everywhere, newspapers, televisions, magazines, Adsense! But last night when I saw it flashing on Twitter, that's when I closed TweetDeck, turned off my computer and looked within myself for an answer. The question was, what's this Earth Hour thing all about? Is it about Global Warming? Is it about keeping a check on the carbon fuel emission? Or is it about Amir Khan, holding his candle in his hands, urging us to switch off our lights for a whole of 60 minutes?

Well, to be very honest with you, I could not find an answer. Simply because I could never find a logic in switching off my lights for one hours and sitting their in complete darkness, all the while feeling like a complete moron. Just like I could not find a reason why should I caste my valuable vote in the elections, although even my tea company started preaching me about it. So there must be something that I am missing, otherwise why would so many people all of a sudden be so very much interested in saving the earth from global warming for just one hour, even though throughout the year nothing is being done about this very same cause. And then I realized that that something was a goal propagated by the mainstream media to serve a purpose,
their purpose.

The truth is that this fear of global warming is being
fed into us. It's being given colors and is being molded into shapes of huge proportions by the mainstream media. Why? Because bad news sells. And the mainstream media would sell anything they can get their hands on. That is why they are creating this media-hype around Earth Hour, because they want it to sell.

Don't believe me, see this detailed study from from researchers at BusinessandMedia.org titled "Fire and Ice"(PDF). Through their own words in print it reveals this constantly shifting focus of fear in major media.
In 1979, Newsweek had run a cover on global cooling, the coming ice age. There was a cover story in the magazine Science News with a picture of a glacier, totally surrounding Manhattan with only Empire State Building protruding.

The New York Times headline on May 21, 1975 "Scientists Ponder Why The World’s Climate Is Changing; A Major Cooling Widely Considered to Be Inevitable."

Go back to March 27, 1933 and the Times had another bundle of pre-packaged perception to seduce the public with. "America’s Longest Warm Spell Since 1776; Temperature Line Records a 25-Year Rise."

And less than 10-years before that on September 18, 1924, the headline read; "MacMillan Reports Signs of New Ice Age."
Also, a 2003 study by Harvard and Smithsonian Center for Astrophysics in "20th Century Climate, Not So Hot," revealed that "the 20th century is neither the warmest century nor the century with the most extreme weather of the past 1,000 years". Two institutions that could hardly be called biased and would never gain anything by spreading global warming.

So where is global warming? What did you say, there’s a crack in the ice in Antarctica? Have you ever been to Antarctica or seen pictures of it on TV? If you did you would see that there are thousands of such ice shelf cracked and are floating on the water. It's a natural phenomenon, not global warming for Jason's sake!

And first it's time for
you to decide, is it global warming, global cooling, crack in ice-shelf or unethical marketing, what is the Earth Hour all about? But honestly, would the mainstream media let you decide what it actually is, it won't. It always tried to shift focus where it wants to, not where reality is. It's they who would decide for you, every time, in every part of your life. That's why this sudden invented crisis, and that's why all these "oh! we are in trouble" and "oh! the world's gonna end, so you better hold your candle like I do" ads, and that's why this sudden invention of Earth Hour, even though the same goals could have been achieved on Earth Day. But for that one needs good intentions. And the mainstream media is anything but good intentions. All they need is followers. Followers like you, do-gooder. People like you who think they are serving a cause because you want to do something good, all the while helping the mainstream media serve it's own purpose. They want you to follow them, not the good cause but them. Yes, follow us, switch off your lights, do what we say, because we need you to tune in to us tomorrow, same time, same channel. And while you are sitting in complete darkness feeling like a dork, the mass media outlets and politicians are laughing all the way to the bank.

If you really want to do something, then don't wait for any Earth Hour or Earth Day. Do it today, do it now. Good causes don't need to wait for any particular day, hour or minute. Neither does your soul needs to be awakened by any celebrity or advertisement. If it does than it's better off sleeping. Probably it needs some good sleep to shake away the dust of immorality over good cause so that it can distinguish between the good cause and sleazy marketing. All I am asking you is not to support a farce like Earth Hour. It's just an over-hyped propaganda for the mainstream media to make money and publicity out of it.

[P.S. Sources and further readings : Is Earth Hour the Ultimate Tribal Seduction, Earth Hour! Are You Kidding Me?, Global Warming Swindle Documentary, Save the Planet :: by Late George Carlin]


9 Comment:

Rochak Chauhan said...

LOL.. for all those you will be switching off the lights for one hour, you may also be interested in:

rochakchauhan.com/blog/2008/01/20/31st-dec-2012-doomsday/

Reflections of a Science Teacher said...

Whether you agree with the climate change debate or not, turning off the lights for just one hour makes a personal statement that you THINK about the use of nature's resources. Joining with others to do this at the same time says that you recognize the power of one voice added to another. And as for sitting THERE in darkness for one hour, may I suggest stargazing (with the lights off, the stars should stand out, or meditating and reflecting, or sharing some tenderness with someone you love. I for one will not feel like a moron while joining with others in giving a small break to our planet. Finally, I hope that everyone takes daily actions to protect our home; if this hour moves a single person to think about his or her personal lifestyle and it's impact on natural resources, then that is a good thing. Peace.

Reflections of a Science Teacher said...

Whether you agree with the climate change debate or not, turning off the lights for just one hour makes a personal statement that you THINK about the use of nature's resources. Joining with others to do this at the same time says that you recognize the power of one voice added to another. And as for sitting THERE in darkness for one hour, may I suggest stargazing (with the lights off, the stars should stand out, or meditating and reflecting, or sharing some tenderness with someone you love. I for one will not feel like a moron while joining with others in giving a small break to our planet. Finally, I hope that everyone takes daily actions to protect our home; if this hour moves a single person to think about his or her personal lifestyle and it's impact on natural resources, then that is a good thing. Peace.

Anonymous said...

Moron

Julia Scissor said...

Ah, conspiracy theories. (You even have an admirer above.) Switching off in general does do a lot of good for the environment, apart from saving money and electricity. I think the Earth Day is symbolic. Yes, you can start doing good at any time and the best time is always now. But events like these give people a starting point. Having a time, place and purpose is always good.

I don't know if Global Warming is for real but my city seems to be a lot hotter now than it was, say a decade or more earlier.

Rajtilak Bhattacharjee said...

@Julia Scissor : I have heard about readers writing comments and forgetting to sign off, anonymous seem to have written his/her name but forgot to write comment.

Well, you know what. I do celebrate Earth Hour. And that too not just for 60 minutes, but for a whole of 8 hours. Surprised? Don't be, I simply switch off my lights before I got off to sleep at night.

madzee said...

here in calcutta, we get forced "earth hours " at any hour...even "unearthly " ones. heard of power cuts, loadshedding anyone? we get not just one but several "earth" hours almost everyday.

All this at the expense of our politicians and certain other public persoanlities who get to enjoy unlimited free electricity and take mor than full advantage of it....which WE pay for, by the way, with taxes from our hard earned money.

let one minister per day turn of all the ACs and lights and gagets once a week. Enough electricity will be saved to provide a thousand people.

by the way i do believe global warming and encironment depletion are affecting the weather arnd the world. though these issues are definitely being politicised and "used" for ulterior motives.

Galliendo Harrisman said...

The person who wrote this is... Well let's evaluate. They cite a study which says that the 20th century isn't the hottest it's ever been over the last 1,000 years, as proof that global warming is a media conspiracy. The earth has been around for 4.3 BILLION years. Any climate change would barely even be evident or recognizable in that shot span of time. They also cite early articles that talk about a "global cooling." This is a natural phenomena of the earth! It is a huge part of our studies about the earth. If this person cared to do ANY research at all instead of just picking and choosing which scientific data they wanted to use and what they wanted to ignore, they would realize that they are as anonymous said... a moron.

green valley real estate said...

It seems you're putting too much on media, no doubt about that they mean business and they don't give a crap. But about weather and global conditions. Yes climates are definitely changing. Winter areas have seen more cold seasons and Summers have seen more hot temperatures. If there is rain, it's too much that it may cause flood or if it's not there, it's for so long period that it may cause drought. I assume you live in Australia, just take the situations in Australia, either some areas are flooded when gets rained and some areas have experienced the longest drought. Earth hour for me can be taken into many ways, why not realize what can happen if we're in total darkness? Realize that we should stop wasting stuff and rather save it more. How many times do we keep our lights on, etc when there's no use for it. Wasting energy, water etc.

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