When I woke up, the house was in complete darkness! I raised the curtains so that the I can see the switch in the light of the street lamp, and that was when a panic struck my heart. The whole area was in darkness. I could not see anything. What happened? Where did everyone go? What happened to the lights? Is it a power cut? Is it an alien invasion? Hell no, it's Earth Hour!
I have been hearing about Earth Hour almost everywhere, newspapers, televisions, magazines, Adsense! But last night when I saw it flashing on Twitter, that's when I closed TweetDeck, turned off my computer and looked within myself for an answer. The question was, what's this Earth Hour thing all about? Is it about Global Warming? Is it about keeping a check on the carbon fuel emission? Or is it about Amir Khan, holding his candle in his hands, urging us to switch off our lights for a whole of 60 minutes?
Well, to be very honest with you, I could not find an answer. Simply because I could never find a logic in switching off my lights for one hours and sitting their in complete darkness, all the while feeling like a complete moron. Just like I could not find a reason why should I caste my valuable vote in the elections, although even my tea company started preaching me about it. So there must be something that I am missing, otherwise why would so many people all of a sudden be so very much interested in saving the earth from global warming for just one hour, even though throughout the year nothing is being done about this very same cause. And then I realized that that something was a goal propagated by the mainstream media to serve a purpose, their purpose.
The truth is that this fear of global warming is being fed into us. It's being given colors and is being molded into shapes of huge proportions by the mainstream media. Why? Because bad news sells. And the mainstream media would sell anything they can get their hands on. That is why they are creating this media-hype around Earth Hour, because they want it to sell.
Don't believe me, see this detailed study from from researchers at BusinessandMedia.org titled "Fire and Ice"(PDF). Through their own words in print it reveals this constantly shifting focus of fear in major media.
In 1979, Newsweek had run a cover on global cooling, the coming ice age. There was a cover story in the magazine Science News with a picture of a glacier, totally surrounding Manhattan with only Empire State Building protruding.Also, a 2003 study by Harvard and Smithsonian Center for Astrophysics in "20th Century Climate, Not So Hot," revealed that "the 20th century is neither the warmest century nor the century with the most extreme weather of the past 1,000 years". Two institutions that could hardly be called biased and would never gain anything by spreading global warming.
The New York Times headline on May 21, 1975 "Scientists Ponder Why The World’s Climate Is Changing; A Major Cooling Widely Considered to Be Inevitable."
Go back to March 27, 1933 and the Times had another bundle of pre-packaged perception to seduce the public with. "America’s Longest Warm Spell Since 1776; Temperature Line Records a 25-Year Rise."
And less than 10-years before that on September 18, 1924, the headline read; "MacMillan Reports Signs of New Ice Age."
So where is global warming? What did you say, there’s a crack in the ice in Antarctica? Have you ever been to Antarctica or seen pictures of it on TV? If you did you would see that there are thousands of such ice shelf cracked and are floating on the water. It's a natural phenomenon, not global warming for Jason's sake!
And first it's time for you to decide, is it global warming, global cooling, crack in ice-shelf or unethical marketing, what is the Earth Hour all about? But honestly, would the mainstream media let you decide what it actually is, it won't. It always tried to shift focus where it wants to, not where reality is. It's they who would decide for you, every time, in every part of your life. That's why this sudden invented crisis, and that's why all these "oh! we are in trouble" and "oh! the world's gonna end, so you better hold your candle like I do" ads, and that's why this sudden invention of Earth Hour, even though the same goals could have been achieved on Earth Day. But for that one needs good intentions. And the mainstream media is anything but good intentions. All they need is followers. Followers like you, do-gooder. People like you who think they are serving a cause because you want to do something good, all the while helping the mainstream media serve it's own purpose. They want you to follow them, not the good cause but them. Yes, follow us, switch off your lights, do what we say, because we need you to tune in to us tomorrow, same time, same channel. And while you are sitting in complete darkness feeling like a dork, the mass media outlets and politicians are laughing all the way to the bank.
If you really want to do something, then don't wait for any Earth Hour or Earth Day. Do it today, do it now. Good causes don't need to wait for any particular day, hour or minute. Neither does your soul needs to be awakened by any celebrity or advertisement. If it does than it's better off sleeping. Probably it needs some good sleep to shake away the dust of immorality over good cause so that it can distinguish between the good cause and sleazy marketing. All I am asking you is not to support a farce like Earth Hour. It's just an over-hyped propaganda for the mainstream media to make money and publicity out of it.
[P.S. Sources and further readings : Is Earth Hour the Ultimate Tribal Seduction, Earth Hour! Are You Kidding Me?, Global Warming Swindle Documentary, Save the Planet :: by Late George Carlin]