After my last post on 12 people you should consider following on Twitter, many people have been showing interest in Social Media for various purposes. Now moving ahead, to know about how social media, in general, would influence your business model you need to have a fresh insight about the same. Here is a list of 7 people from whom you can learn what is social media, the latest social media trends and how can social media affect you and your business. You can follow them on Twitter too.
1. Kyle Flaherty
The Director of Marketing at BreakingPoint Systems in Austin, TX, Kyle blogs at Engage in PR. Here you can read about the emerging trends in PR, marketing and Social Media. In Kyle's own words:
"I’m a geek according to my friends, but I’m a marketer/PR guy according to my colleagues (who are really geeks). You will read here about how PR and marketing is changing rapidly, like it always is, and how social media is NOT a revolution but an evolution. I make short little videos that often show my face, you’ve been warned. Each time I write I try to make a difference for someone reading. Hopefully today that person is you".2. Dave Fleet
Dave Fleet is a communications professional with a passion for social media, based in Toronto, Ontario, Canada. Dave has worked in marketing and communications for major corporations and public sector organizations including Hitachi Europe, Lloyds TSB and the Ontario government. Currently he is working with Thornley Fallis Communications as a Senior Consultant.
Dave Fleet blogs at DaveFleet.com. Here you can read about communications, public relations, marketing and social media, and the areas where those topics intersect. You would also find Dave at Toronto Runner, where he chronicles his efforts as a runner, Social Media Training Wiki, a site launched in 2007 with the aim of using social media to create social media training and at Caralin Ruth Photography.
3. Jennifer Leggio
Jennifer, who uses the moniker “Mediaphyter”, has spent more than 14 years in the communications industry. She had been a journalist, an editor and has managed influencer relations programs for several network security and enterprise technology companies.
You would find her social business blog Feed at CNET's ZDNet. She was also featured on “Network Security Podcast” and “Security Round Table” to discuss topics of social media and security as well as blogger ethics. She founded the Security Twits, a community for network security professionals on Twitter. Jennifer is the director of strategic communications for Fortinet, a leading network security appliance vendor, where she oversees global industry analyst relations, digital media, community engagement and communications for the company’s security research team.
She is a personal favorite of mine.
4. Shannon Paul
Shannon Paul has a background in public relations and is currently working with the New Media communications of the Detroit Red Wings where she is the contributing editor for the organization’s Hockeytown Blog.
Shannon blogs at Shannon Paul's Very Official Blog where she writes about social media, marketing and PR in a humorous fashion.
5. John Johansen
John is a marketer. In his own words:
"I like being clear about that because it's something I'm passionate about. The application of Internet tools to marketing is the current focus of my career. My blog explores the evolution of marketing as discovery becomes more fragmented."John blogs at Original Comment where you would find him writing about everything from social media to lead nurturing, from sales strategies to B2B buying cycles, from search engine marketing to Starbucks. Very informative, specially his detailed writeup on lead nurturing. In his words:
"My primary focus is on Demand Generation Marketing and I look at social media through the lens of how it can be used to create, strengthen, and convert relationships. I'm more focused on integrating social media with existing marketing channels"Currently he is working on my own series of posts about how Social Media is forcing the shift to opt-in communications from marketing because of the nature of the tools. That focus on making your content valuable so people will want to follow you, rather than forcing it on them until they opt-out, is going to be incredibly disruptive to marketers that don't recognize the change.
6. Hutch Carpenter
Hutch has worked as the Vice President of Bank of America Securities. His first tech job was with eFinance (now Identrust), after which he spend a couple of years with Pay By Touch. While working with BEA Systems as a Senior Product Marketing Manager for its Enterprise 2.o products, Hutch started blogging on February 9, 2008.
Hutch's blog, I'm Not Actually A Geek is crammed with his views about social networking et al. Another informative blog.
7. Chris Brogan
Chris Brogan is President of New Marketing Labs, a new media marketing agency, as well as the home of the New Marketing Summit conferences and New Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.
Chris Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. You would find his blog at ChrisBrogan.
He is another of my personal favorite.
This list is in no particular order. If you think I have missed someone, which is very much possible, please do let me know by leaving a comment.
[P.S. Special thanks to Jennifer Leggio for helping me compile this list inspite of her tight schedule.]