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Thursday, August 21, 2008

How to Make Your Website SEO Friendly

[Posted by Chris Hart]

Today the most important deciding factor in the success of your online business is visibility to search engines. If you have a high ranking on most of the major search engines then almost half your work is done. Although there are millions of websites competing for the ranking positions, the best and only way to achieve it is by opting for the right SEO strategies and use the right Search Engine Optimization tools. I think the following SEO tips would be helpful for you to do the same:

The Sitemap:

The first thing that you should do while creating your website is to add a sitemap of your website. A Sitemap is a page on your website that contains links to all the main pages on your website. It would help in three ways. First, it helps the visitor as a guide or a route chart to your website in finding out the various pages on your website. Second, a sitemap increases the density of internal linking on a website, thereby increasing the SEO friendliness. Third, it helps search engines like Google to crawl your website easily.

Heading Tags:

Do use the primary and secondary keywords related to your site in the h1 and h2 tags respectively. Search engines usually give a lot of value to the keywords in these tags.

Emphasize Keywords:

Use bold and italic tags with the keywords in the content on your pages. This strategy works greatly in improving the visibility of keywords to the search engines. But make sure that you don't overdo it as too many of these tags will nullify their importance.

Meta Tags:

Meta title, meta description, and meta keywords are very important in search engine optimization. Use them wisely and make sure you find the right keywords for your site that have a high search volume and relatively low advertiser competition. I would cover it on a separate article on how to find the right keyword for your website. To know more about it subscribe to The Chronicles of R and I would keep you posted on the same.

Use HTML:

Search engines are very fond of HTML as they don't understand dynamic pages like .asp and .php.

Page Content:

Use a good amount of text on every page. Do NOT make the template intricate with the use of too many images or flash objects. Use few images, and assign the alt tags with keywords whenever you include them.


1 Comment:

JBO said...

I have never really found using the bold and italics on my keywords really made any difference - maybe I am wrong.

Also with PHP, as far as the search engines are concerned this is just html anyhow isn't it?

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